
#1 Remember the format
Each criterion must
- measure only one dimension;
- contain a superlative adverb;
- indicate the desired direction; and
- be recognizable as a question.
#2 Consider the implications
Example: “Which solution will be most effective?”
The criterion fulfills the formatting requirements. But, most effective at what? For whom? Be sure your meaning is clear. Add details as needed.
#3 Use facts for justification
You can turn a generic concept into a targeted criterion by adding justification. Think of it like a condition phrase for your criteria! Start with “since” or “because” and share a fact from the scene or research. Do not use assumptions or step 1 challenges. If you choose a phrase that both relates to your underlying problem and the concept in the criterion, you can easily earn points for being targeted.
#4 Keep it concise and singular
Keep ideas clear and succinct to make sure that only one idea is addressed in each criterion. Words like “and,” “or,” “when,” “while,” and “so that” often serve to introduce a second concept, whether intentional or not. Successful criteria will address only one area.
#5 Avoid unnecessary words
Adding the parameters to a criterion does not change the concept being measured. It won’t give you points for being targeted. Instead, include other information from the future scene like stakeholders, events, or other details relevant to your underlying problem.
#6 Remember to use your underlying problem
Your criteria are meant to guide you as you select the best solution for your underlying problem. You can use parts of your underlying problem to create a targeted criterion. Consider using your key verb phrase as a basis for a criterion. Then, look at your purpose. Can you turn that into a criterion? Your criteria should apply specifically to your chosen underlying problem.
#7 Choose words carefully
Be careful with your word choice. Remember the reason for criteria: they are there to help you make a decision. If their meanings are ambiguous, they can make decision-making more difficult.
#8 Avoid cost
In the real world, the cost of a solution is always important. However, if you use “Which solution will cost the least?” as one of your five criteria, you will often end up with the cheapest solution, not the one that will solve the problem the best. If you feel cost is important in the future scene or your underlying problem, be sure to include a who, like, “Which solution will cost the least for the citizens of the city?”

